Acast, the world’s leading independent podcast company, has released the 2022 edition of its annual Sounds Smart Report.
The report is Australia's largest body of podcast-specific research, undertaken with the aim of uncovering why people are listening to podcasts, how and when they’re listening, and the impact podcast advertising is having for brands.
Acast commissioned Nielsen to survey 2,000 Australians aged 18+ who listen to podcasts at least once a month. The research focused on three key areas: consumption, engagement and ad receptivity.
Check out some of the key findings below.
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“In 2021 Acast released the largest body of podcast specific research, with the aim of giving podcasting a voice in Australian media. Since then, podcasts have become even more popular amongst listeners and advertisers alike.
“Partnering with Nielsen for the 2022 Acast Sounds Smart Report has allowed us to gain deeper insight into the Australian audio landscape as it stands today and has further cemented podcasting’s position as a key media channel — one with its own unique attributes versus other audio channels. Podcasting is not just another media channel, it’s one in which advertisers can reach some of the most engaged and immersed audiences around.
There is so much more to discover within the 2022 Sounds Smart Report. Whether you're a brand or media agency, we'd love to chat with you, so get in touch today.”
